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The Elements of Copywriting

Authors:Gary Blake
Published on: 1997
Publisher: Macmillan General Reference
Pages: 176
Category:Business and Economics
Books Rating: 3.01

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A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

Good friends, good books, and a sleepy conscience: this is the ideal life.

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